Experience
Meta
London, UK · 2018 – Present
Senior Product Manager, Core Ads Ranking & Delivery
Product-Centric Ads · Product Ranking & Delivery Optimization · 2025 – Present
- Own strategy for ads delivery optimization across ranking, product signals, measurement, and ML model performance.
- Define and drive a ~$7B marketplace ads growth strategy to close the Dynamic Ads spend gap by 2028.
- Designed 4 experiment tracks (audience, product liquidity, signal isolation, bestseller effects) with hypotheses, guardrails, and sequencing.
- Built a product health framework (audits, dashboards, alerts) to surface delivery quality issues and improve roadmap decisions.
- Lead platform unification across multi-pixel support, conversion location selection, and cross-surface consistency — a "build once, deploy everywhere" engine replacing surface-specific builds.
Senior Product Manager, Destination Optimization
Core Ads Growth · Post-Click Optimization via ML Ranking · 2024 – 2025
- Led Destination Optimization from beta to GA across web, app, and on-platform post-click routing.
- Launched one of Meta Monetization's fastest-growing products, reaching 70%+ adoption/retention in 3 months (vs 50% exit criterion).
- Scaled product eligibility from 0% to 38% of Meta revenue by aligning 12+ cross-functional teams.
- Drove transition from heuristic logic to personalized ML ranking while balancing business metrics and user-experience guardrails.
Principal Technical Program Manager, Business Engineering
Third-Party Measurement & Monetization Technologies · 2020 – 2024
- Owned Meta's third-party measurement partner ecosystem across 9 global programs and ~$24.8B in ad spend.
- Maintained all programs as sole owner after team reduction (3 TPM to 1), preserving partner operations and delivery.
- Reduced debugging cycles from days to hours; increased TechOps ownership from 10% to 75% via dashboards and runbooks.
- Built automation that saved 2 TPM FTE and 3 SWE-years; led crisis-response workstreams protecting billions in advertiser revenue.
R&D Integration Lead, Marketing Science
Measurement Partnerships · 2018 – 2020
- Built panel attribution solutions with GfK / Kantar in EMEA, influencing ~$1B in revenue and scaling measurement capabilities.
- Led partnership work with Nielsen and WFA on decentralized reach-measurement standards and trial architecture.
Calastone
London, UK · 2012 – 2018
Associate Director, Data Services
Data Products for Fund Management Platforms · 2012 – 2018
Built and led a 6-person data analytics function for a global fund platform, owning roadmap and client-facing analytics products for institutional asset managers across UK / EU markets.